Website and html email design for marketing on the internet

For those of you who already deploy email marketing campaigns in HTML on a regular basis, you already know how to create designed messages for quick and easy downloading. You know that the overall file size has to remain small. That, of course, means tight graphics (and not too many of them), along with a clean design - web-site-design-promotion-and-marketing.co.uk can take all the hassle out of designing great HTML email promotions.

We can help increase the response of your HTML email and keep it user-friendly. And for those of you who have yet to test HTML messaging as part of your overall email campaign strategy - these are some of the necessary components for creating optimised email designs;

First, to review a few of the main design tactics for HTML emails - look at what you are receiving currently in you inbox in the way of HTML email, think about what you like and don't like about it. Always use solid HTML design, built for speed.

Beyond the core basics, think of the best print ads you've ever seen. Some of the most compelling ones utilize just one outstanding yet simple graphic along with tight, beautifully laid-out copy.

Many of the same principles apply here - after all, an HTML message is essentially an "interactive print ad" or some version thereof.

Like print, headlines should pop - preferably with bold fonts, and the main body text will read better with an easy-on-the-eyes clean font. For email, you may want to use the more universal Arial and Times New Roman fonts for consistency across the board when designing text embedded in HTML. Not every email client will display a Century Schoolbook or Didot font, for instance, and will instead default to one of the more commonly used fonts.

One way around this particular limitation is to turn your headlines and important sentences and phrases into actual graphics - create JPEG or GIF files in your font of choice to ensure that they are viewed correctly. This also works well for text that is vertically aligned - that is, headlines that are read from bottom to top or top to bottom. The graphic with your great words is embedded in the HTML, with all fonts intact. We are happy to design all graphics to place in you HTML email adverts.

Another thing to keep in mind: If you must use reverse text (white on black or some other color), go lightly with it. Often it can make copy more difficult to read online. Same goes for text that is printed over a particularly distracting background.

HTML messages that drive top results make use of a few other design-related tactics that are specific for online readers. Namely...

Make all graphics "clickable." Embed your call to action URL in each and every image in your promotion. The assumption is that the more links within it, the more likely your prospects and customers will click.

Emphasize with the use of bold. The fact is, both italics and underlined text - two of the great tools for emphasis in the direct mail world - do not carry over as well in the email world. Italics are hard to read online, and underlined text can often be mistaken for text links.

Break up long strands of copy. There is nothing more boring to read online than endless blocks of text that so often weigh down an email message. Create your design with small paragraphs in mind. Make use of columns and sidebars to break up your copy. Make sure there's plenty of white space between the words, paragraphs, and columns, if used.

Use bullets for benefits. Since you have limited time and space in most email promotions to get your message out, instead of noting your best points in your paragraphs, showcase them by using bullets, numbers, and/or asterisks to separate them. Your copy will look better, design-wise, and the best parts of your offer will be highlighted more clearly.

For those who do, make sure that any images that you use are there for a reason. In other words, if you include a photo or a graphic, it should be there if and only if it makes a better sales pitch than the same amount of space in text. If it doesn't, you may want to rethink whether or not you need to use HTML at all.

We are experts in HTML email design and sending and manage email distribution for a large percentage of our clients - click here to send us your enquiry regarding HTML email design and sending we are extremely competitive on price and can meet your deadlines. We also offer a bulk email sending service - read more here.